SUPERMARKET giant Woolworths has dropped the F-bomb on thousands of children around the country.
Parents are up in arms after the discovery of the four-letter swear word in the company's popular Aussie Animals Activity And Collector's Album.
It was located in a wordsearch puzzle on the rainforest page.
The albums are part of the supermarket chain's popular Aussie Animals campaign, which encourage children to collect and trade cards featuring Australian Wildlife.
The albums house the cards and provide various activities for kids.
Dozens have taken to the Woolworths Facebook page to vent their disgust.
"This should not be allowed in the folders I spent a lot of money trying to collect five sets now I seen there is this swear word in our folders," one wrote.
"My seven-year-old just found this word...this is disgusting."
Others called on Woolworths to reprint the albums while many found humour in the situation.
"Am I a bad parent? I almost fell of my chair laughing when it was pointed out to me," one said.
A Woolworths spokeswoman told The Daily they were aware of the swear word.
"The Aussie Animals find-a-word games are randomly generated. Unfortunately this error was not picked up during the proofreading process," the spokeswoman said.
"We apologise to our customers for any offence that this error may have caused."
She added the online version of the album has been corrected.
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