What do Trump, Hanson, sharks and halal have in common?

Sharks were a hot topic on Facebook in 2016
Sharks were a hot topic on Facebook in 2016 ScreenWest

DONALD Trump, Malcolm Turnbull, sharks attacks, David Bowie, Pokemon Go,  and Pauline Hanson all had one thing in common in 2016.

They are the most talked about topics of 2016 on Facebook.

The US presidential election fascinated and divided not only Americans, but plenty of Australians as well.

According to the social media giant, from the day Ted Cruz announced his candidacy in March 2015 through to election day, 289 million people generated 10 billion interactions (that's likes, comments, shares and original posts) around the world.

But it wasn't until this year that Australians really started talking about the election.

No doubt fuelled by all the coverage about Donald Trump.

Malcolm Turnbull came in second on Facebook's year in review data.

He was also on the list in 2015, along with former Prime Minister Tony Abbott.

Coming in at number six was Pauline Hanson.

Ms Hanson featured in one of the most viewed Federal Election videos after being invited to share a halal snack pack by Sam Dastayari.

The most talked about topics on Facebook in 2016
The most talked about topics on Facebook in 2016

 In total, during the election campaign, 3.7 million Australians had 32 million election-related interactions (including original posts, likes, comments, shares).

Not surprisingly, shark attacks were the third most talked about topic.

With West Australian beaches closed in the middle on the year following fatal shark attacks, and the debate raging on the New South Wales coast, clearly this is an issue that got Australians talking.

The death of David Bowie was the social media talking point of the passing of too many music legends in 2016.

Facebook says Bowie's passing generated intense tributes and memories  - with people remembering their favourite Bowie song, that epic Bowie concert experience, the one time they met him or saw in in person, and of course, his final farewell music video.

On Facebook, more than 35 million people globally generated 100 million likes, shares and comments within 12 hours of his death.

Australia was the second most engaged country on Facebook after the UK, ahead of Iceland, Ireland and New Zealand - suggesting that Bowie's Let's Dance video shot in an Australian outback pub endeared him to our hearts forever.

Pokemon Go, the augmented reality game smashed all kinds of record books when it was released mid-way through 2016, also had plenty of people posting.

The Northern Territory police were one of the first unwitting pokestops that had to put a sign up advising people they didn't need to enter the police station to collect their pokeballs 

When it came to sport, it's not surprising the Western Bulldogs and the AFL Grand Final Sports featured.

The Olympics rounded out the Top 10 list.


Top Facebook content from each of the US Election Campaign

Donald Trump:
Hillary Clinton:


Facebook's Top Five David Bowie Posts From Public Figures:
o David Bowie
o Eddie Izzard
o Paul McCartney
o Ricky Gervais
o Lenny Kravitz

Topics:  donald trump editors picks malcolm turnbull pauline hanson shark attack sharks

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