Unfinished game raises over $130 million in sales

CONSUMERS are usually very big on getting value for money these days, which makes this unfinished video game's $A130 million in sales so puzzling.

Not only are people rushing to purchase an incomplete game, but it has been well publicised that the title will have no single-player campaign and the online component ends as soon as you die - there are no second chances.

So how has PlayerUnknown's Battlegrounds managed to build such hype?

Imagine getting to participate in your own version of The Hunger Games and you might understand.

"Our Battle-Royale game mode will put up to 100 players on a remote island for a winner-takes-all showdown where strategic gameplay is as important as shooting skills," the game's website explains.

"Players will enter a last-man-standing battle where they try to locate weapons, vehicles and supplies in a graphically and tactically rich battleground that eventually forces players into a shrinking play zone as they engage in a tense and spectacular fight to the death"

Despite the game being unfinished, it is currently available in "early access" through the online PC/Linux/Mac game platform Steam, which means players can buy the game early and start playing now.

With just four months of availability, over four million people have bought the highly underdeveloped game, which is how it has managed to make $A130 million in revenue.

Not only has the title been well received by consumers, but it has become the second most watched game on Twitch - the world's largest game-streaming platform.

The only game watched more than PlayerUnknown's Battlegrounds is League of Legends, which is impressive given the latter attracted an impressive 36 million viewers for the world finals.

Since opening for early access, gamers have been giving feedback on the title, with the final version expected to come out in six months.

Currently the title is only available on PC, although Xbox One will receive the title later this year.

News Corp Australia

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