State Government funding is set to to drive visitation to the Legendary Pacific Coast.
State Government funding is set to to drive visitation to the Legendary Pacific Coast. Debrah Novak

Touring route is cashed up

THE North Coast will receive a funding boost to promote the Legendary Pacific Coast touring route, said Minister for Regional Tourism John Barilaro.

"The North Coast Destination Network's successful application is set to receive $52,500 from the Regional Visitor Economy Fund to drive visitation to the Legendary Pacific Coast," he said.

"Funding received from the RVEF will contribute to a co-operative marketing campaign between the North Coast Destination Network and Wotif.com, which aims to increase visitor spend and overnight visitation along the touring route over the course of the year.

"The Legendary Pacific Coast is one of Australia's premier touring routes, traversing the Pacific Ocean coastline from Sydney to Brisbane. The journey takes visitors through some of the state's most striking landscapes, dotted with friendly regional towns and attractions.

"Regional tourism is a vital contributor to the state's economy, with regional NSW receiving 50.4 million international and domestic overnight and day trip visitors who contributed $13.3 billion in expenditure to the state for the year ending September 2014."


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