Target and Barbie calling for wannabe designers in contest
FASHION students and design hopefuls looking for their first big break in commercial design have the chance to create the next Barbie party dress for children to be sold in Target stores.
The winning designer's name will be printed on the swing tag and they will also receiving more than $700 in prizes.
The national competition, which runs from May 30 until June 12, encourages entrants to submit their designs through the retailer's Facebook page, facebook.com/targetaus.
The winning entry will have the design sold at Target stores in the months following.
"The dress will be sold as part of our girls' offering in sizes three to eight across the country, so this is a money can't buy prize for one lucky up and coming designer," childrenswear general manager Shayne Quanchi said.
"We are really excited to partner with Mattel on this competition, as a great way to identify new fashion design talent or perhaps uncover someone who has an interest in drawing and creative arts but may not have considered fashion design before and potentially kickstart someone's career."
With the iconic Barbie as inspiration, the entries will be judged on their look as well as the ability to be mass produced for Target stores with the competition only open to non-professional designers.
For more information, visit facebook.com/Barbie.