NEARLY half of all Australians will head off on holidays over the Christmas break this year with the Sunshine Coast a popular destination for tourists.
According to recent Wotif.com research, the Sunshine Coast has come in at number two on the list of top spots for January holidays. The Gold Coast was ranked as number one.
Further research by Wotif.com found that almost 93% of Australians agreed that making memories on holidays were more important than receiving presents.
"Holidays are one of the few times parents and kids get to escape day-to-day life and have fun together," Wotif spokeswoman Amanda Behre said.
However, despite the desire to prioritise special family moments over gifts under the tree, parents seem to still be stressed when it comes to holidaying, with two-thirds admitting to having negative feelings in the lead up to going on a family break.
As an eye-opener for parents, Wotif.com created a social experiment revealing what holidays are like when viewed through the eyes of kids, reflecting on how important it is to capture the little moments at a time of year when many get swept up in the silly season madness.
The emotional experiment turned young children of three Australian families into budding directors, with each one capturing their holidays through their own eyes and helping to show mum and dad what's most important to them.
"This social experiment not only shows how kids live in the moment and appreciate the simple things about holidays, it is also a reminder in the lead up to the Christmas period that it's not just about receiving gifts, even for kids, with creating family memories incredibly important," Ms Behre said.
Top destinations for the January school holidays:
1. Gold Coast, QLD
2. Sunshine Coast, QLD
3. Cairns, QLD
4. Great Ocean Road, VIC
5. Whitsundays, QLD
6. Byron Bay, NSW
7. Central Coast, NSW
8. Hunter Valley, NSW
9. Wollongong, NSW
10. Blue Mountains, NSW
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