Sunday’s release a first
AWARD-winning acting couple Dustin Clare and Camille Keenan will on Saturday showcase their new film Sunday at 19 locations across the country.
This will include Kingscliff's Cinemax and Murwillumbah's Regent Cinema.
Clare, who wrote and produced the film alongside partner and co-star Keenan, said while it had already screened at Byron Bay Film Festival, the multi-platform release, including streaming, was a way of addressing the serious issues regarding content distribution in Australia.
"It's an Australian first in terms of how we're releasing it," Clare said.
"We're looking forward to the release.
"We're sort of really challenging and shaking up the distribution of film in Australia.
"It's a direct response to piracy and the piracy debate."
Clare said holding content back from prospective audiences would only make piracy more enticing.
He said Australians weren't against paying for good content - so long as they could access it legally.
"If we give people access to the film at a fair and reasonable price at whatever screen they want to see it on, they'll pay for it," he said.
"It's really about freedom for the audience.
"I think holding back content from your audience is not a particularly smart thing to do."
He said the importance of making content accessible to audiences was also apparent in massive productions, like television show Game of Thrones.
"It's got a huge following and people just want access to it," Clare said.
"They'll pay for it, you just have to allow them to pay for it."
Clare said lack of access would hurt all filmmakers.
He said the piracy issue should be looked at as an access, rather than criminal, issue.
"It directly hurts the filmmakers and the people who invested in the film," he said.
Clare said his partner was pregnant with their first child when they made the film, which tells the tale of a separated couple about to bring a child into the world together.
"It's a modern-day romance," he said.
"Ours was a very different relationship to the relationship on screen.
"It was important not to bring that stuff from on the set home with us."
It was rewarding for them to take on so many roles with the film as writers, actors and producers.
"You have a lot of creative control. We wanted to make a film that challenged its audience."
For more information, visit sundaythefilm.com.