Proposal to allow people to use phones during movies
IN A bold attempt to get more younger people into cinemas, one of America's largest cinema chains is considering allowing customers to use mobile phones during films.
Concerned film critics are likening it to the end of civilisation.
Allowing Mobile phones in the cinema https://t.co/kwI2bSwqZN. Nope, if you allow that I won't go to the movies.— Jason Reed (@jrsofty) April 14, 2016
The idea comes from AMC's new chief executive, Adam Aron, who told Variety that he was open to allowing mobile phone use in some cinemas.
"You can't tell a 22-year-old to turn off their cell phone. That's not how they live their life," Mr Aron said.
He went on to say one possibility would be to have a "texting section", or a "specific auditorium and make them more texting friendly".
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