Promotions should keep customers coming back

"WILL this promotion bring me the customers I want, the customers who will continue to come back when the promotion is finished?"

That's the second question you need to ask to help maximise your promotional activities.

Last week, I posed the first question: "Will this promotion bring new and/or repeat customers, and/or additional business?"

If we break this week's question into smaller parts, further questions to consider would include:

Are your customers linked geographically, demographically, psychographically (personality type/interests/attitudes, etc)?

Does this promotion hit your target market?

Importantly, is your promotion relevant? For example, if I was running a promotion for a cafe, would I build it around fresh roasting, brewing, unique flavours, experience, image, etc.

With the promotion running, what tools or systems do you have to ensure you collect all the new customers addresses and email addresses so that you can continue to make offers to them?

What part of your promotion is specifically designed to convert the new customers to become customers for life?

This last question is critical, as that should be your ultimate goal - if you're going to be spending time, money and resources, on a "one-hit wonder", perhaps you should rethink the strategy.

Look out for next week, where we'll run through a few more questions to consider in your promotional activities.

The next Re iGNITE Business Conference is Saturday, November 23 - the terrific feedback from the 70 businesses who attended the last one is still pouring in.

To keep updated, keep an eye out on the chamber web site,

Topics:  business opinion yale morgan

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Snitz sizzles to win qualifier with ease

IN FULL FLIGHT: Brisbane jockey Robbie Fradd streaks clear to win the $150,000 NRRA Country Championships qualifier on board Snitz, trained by Matt Dunn, at Clarence River Jockey Club.

SHORT priced favourite sends everybody home happy.

Ballina Players brings popular military drama to the stage

ON STAGE: John Rado as Colonel Nathan Jessep and Dylan Wheeler as Lt Daniel Kaffee in the Ballina Players production of A Few Good Men.

Tickets are on sale for their new production of A Few Good Men

Triumph of dreams ... it all started with one bike

A CLASSIC: Meerschaum Vale's Col McAndrew with his Triumph 1956 Speed Twin which he will show at the Northern Rivers Classic Motorcycle Club's Show and Shine at Alstonville Plaza on March 18.

Col has six classic bikes; 100 expected at show

Local Partners