A NATIONAL survey charting Australia's most beloved and most despised has ranked Prime Minister Tony Abbott as more disliked than provocative radio host Kyle Sandilands.
The only Australian disliked more than the Prime Minister, according to the Encore Score, is former entertainer Rolf Harris who fell from grace after he was charged then convicted of child abuse crimes.
The research was commissioned by Focal Attractions, a media and marketing firm.
Federal Treasurer Joe Hockey, Sunshine Coast MP and billionaire Clive Palmer round out the bottom 10, along with failed politician Pauline Hanson.
Sandilands was the third most hated figure in the last study, but appears to have had a resurgence in popularity, also rating as the most improved on the list.
His score, calculated based on recognition and positive or negative sentiment, jumped from -334 to -202.
Hugh Jackman topped the list as the most popular celebrity, followed by fellow home-grown Hollywood success stories Cate Blanchett (2) and Eric Bana (3).
The survey asked 3000 people whether they've heard of the figures, and how they rate them on a scale from those they consider to be their favourites to those they hate.
This is the third time the data has been collected by Pureprofile and crunched by specialist research firm The Acid Test.
A Pureprofile spokesman said this information was used by marketers to work out what personalities might suit their brands or campaigns.
A surprise entrant as the 16th most hated public figures in the country is last year's Bachelor Blake Garvey who was vilified after reportedly dumping his chosen Bachelorette Samantha Frost, for another contestant, just weeks after proposing to her in the season finale.
Controversial Paleo chef Pete Evans, whose book advocating the cave-man diet for children caused widespread outcry, was also among the most disliked.
Comedians were popular, with Anh Do, Hamish Blake and Amanda Keller, in the top 10. Packed to the Rafters actress Rebecca Gibney remained popular, but her star looks to be falling, as she became one of the top declines in popularity, along with Magda Szubanski.
The Bottom 10 (1 = least popular)
1 Rolf Harris
2 Tony Abbott
3 Kyle Sandilands
4 Joe Hockey
5 Clive Palmer
6 Pauline Hanson
7 Ben Cousins
8 Tom Waterhouse
9 Brynne Edelsten
10 Lara Bingle
The Top 10 (1 = most popular)
1 Hugh Jackman
2 Cate Blanchett
3 Eric Bana
4 Olivia Newton John
5 Anh Do
6 Hamish Blake
7 Rebecca Gibney
8 Amanda Keller
9 Nicole Kidman
10 Simon Baker
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