TOURISM LAUNCH: Ballina council's tourism team leader, Alicia Wallace, with Ballina artist Kim Toft.
TOURISM LAUNCH: Ballina council's tourism team leader, Alicia Wallace, with Ballina artist Kim Toft. Graham Broadhead

New tourism guide shows off the jewels of Ballina Shire

THE latest tourism guide for the region was launched at the Ballina Visitor Information Centre last week.

Tourism numbers in Ballina Shire hit the one million mark in 2017.

Ballina Shire Council's tourism team leader, Alicia Wallace, said visitors to the region were looking for experiences in which they felt like they got to engage with operators on a personal basis.

She encouraged locals to get a copy of the guide - it's available at the tourism centre or online - so they could showcase the region to their visitors.


Ballina's Riding for the Disabled turns 40

Ballina's Riding for the Disabled turns 40

The organisation has helped hundreds of people over the years

Skate parks closed for much-needed maintenance

Skate parks closed for much-needed maintenance

The work will be finished in time for popular skateboarding comp

Night works begin on The Coast Rd

Night works begin on The Coast Rd

Two new roundabouts and an underpass are being built