New rose launched in memory of Daniel Morcombe

A UNIQUE 'red' rose symbolising the colour of murder victim Daniel Morcombe's T-shirt the day he disappeared will be unveiled this morning to help raise funds to 'keep kids safe'. 

The 'Daniel Morcombe Rose' will be launched by South Australian rose wholesaler Knight's Roses, together with Daniel's parents, Bruce and Denise, to raise funds for the Daniel Morcombe Foundation.

The foundation was established in 2005 by Daniel's parents as a lasting legacy to their son, who was abducted and murdered while waiting to catch a bus on the Sunshine Coast in 2003.

The Foundation aims to educate children on how to stay safe in a physical and online environment and to support young victims of crime.

It has been instrumental in the launch of a number of awareness campaigns and harm prevention initiatives across Australia. Bruce Morcombe said the partnership with Knight's Roses is "special and meaningful".

"Through the ongoing community work to protect our children from predators, the Daniel Morcombe Foundation is making a measurable difference, with all funds raised channelled into free safety programs available across Australia," Mr Morcombe said.

The 'Daniel Morcombe Rose' is a classic Hybrid Tea, with beautiful dark red velvety blooms, which offers continuous flowering throughout the growing season.

It also performs well in a hot climate, consistent with the Morcombe's home state of Queensland.

"We are extremely proud to be supporting the Foundation's important work through royalties derived from the sale of this stunning rose," said Knight's Roses owner Daniel Knight.

"This award winning rose will create a wonderful display in the garden and offers a fitting tribute to Daniel's lasting legacy," Mr Knight said.

The rose can be ordered direct through Knight's Roses website www.knightsroses.com.au and selected retail outlets.

Family owned and operated for over 50 years Knight's Roses is committed to giving back to the community through part-proceeds from the sale of commemorative roses, including the Firestar for the Country Fire Association in Victoria; Black Caviar for the National Jockeys Trust; and the Peter Brock Foundation Rose for Variety - the Children's Charity.

For more information about the important work of Daniel Morcombe Foundation or to donate visit www.danielmorcombe.com.au.


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