AUSSIE carrier Qantas has unveiled a new in-flight safety video featuring some of Australia's most recognised landscapes and locations during a morning event in Los Angeles.
From the Bangarra Dance company to backstage at a Melbourne fashion show, some hot air ballooning, a CBD window cleaner, on-board the Wild Oats Yacht to some extraordinary lighting surrounding Uluru - the video has Australia's 'iconic' activities totally covered.
The new film - which is over six minutes long - is an evolution of the carrier's 2016 safety video, which had more than 90 million views across Qantas' in-flight and social media platforms.
The 2017 production features everyday Australians in unique destinations across every state and territory, ranging from the Victorian ski fields to sand surfing at Queensland's Moreton Island.
It also features several cameo appearances, including a Bangarra dance performance overlooking Botany Bay, the crew from "Wild Oats XI" showing Sydney Harbour in all its glory, and designer Daniel Avakian on a Melbourne fashion runway.
Qantas will be using content from the video to promote the destinations it showcases for Australia's key tourism markets.
Qantas CEO Alan Joyce said the goal was to make the safety video engaging as well as informative.
"What we've found is that it's a lot easier to grab people's attention with something that's interesting to watch," Mr Joyce said.
"We know the combination of beautiful landscapes and laid-back Aussie charm really cuts through."
Mr Joyce also the video doubles as a perfect tourism ad.
"Finding smart ways to reach new audiences is a priority for Qantas and the whole Australian tourism industry, and we're looking forward to rolling the video out as part of our strategy to keep visitor numbers growing," he said.
"We're confident it'll strike a chord with travellers from around the world, not to mention Australians thinking about holidaying at home."
Qantas worked with Tourism Australia and state tourism organisations to make the film across a 12 day period.
Some of the situations include the St Kilda Pier, the Hunter Valley NSW, Q1 on Gold Coast, Docklands Melbourne, Sydney Harbour, Cape Banks NSW, Darwin, Hobart, Uluru and Kings Park, Perth in WA.
Melissa is a media guest in Los Angeles of Qantas & G'Day USA.
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