Mullum rapper raises cultural storm - again

MULLUMBIMBY rapper Iggy Azalea, better known in her home town as Amethyst Kelly, has managed to land in the stew again with the release of her new music video, Bounce.

A bit over a year ago, Kelly, 22, was accused of "trivialising" black culture in the US when she described herself as a "runaway slave master" in the song DRUGS.

Since then, she has portrayed a stripper with the video Work, and has now released a Bollywood-inspired video for the song Bounce.

The video has been met with rapture by some fans, but others commenting on the video on YouTube have been less flattering - accusing her of cultural appropriation.

""This went beyond cultural appropriation and entered the realm of religious insult," one commenter posted on the video. "Just because a country grants a visa doesn't mean *anything*, especially considering India's status as a developing country.

"A few Indians do not speak for all of India, so I'd appreciate it if you didn't try to speak for myself, as a South Asian woman, on what my level of offense taken from this is. And I am offended. "

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However, there is also no shortage of people raving about the video.

"LOVEDDD ITTTTTTT This and Work are FIREEEEE and the videos are good Nicki needs to look out because Azealia and Iggy are coming for her!!!!!!!" one positive comment reads.

"I knew this would be good, but this is f....g amazing," posted another.

And a few of the many pro-Iggy posters challenged the comments from those claiming to be offended by the video.

"I would like to understand what is offensive," one person said.

"Anger, and harsh words do not solve problems. Peace is found through awareness and understanding.

"It does not make sense that the artist and director would shoot a video to offend people who support her music. Actually I think the video is a beautiful display of culture, and I am sure India benefited (financially) from the 'on location' filming."

The fiance of one of the video's directors even stepped into the debate.

"I'm the fiance of one of the directors who wrote the treatment for this video and who had the pleasure of working in your country.

"I'm sorry if you were personally insulted, but according to your government, it didn't cross a boundary of prohibition.

"And you're exactly correct, a few Indians do not speak for all of India, and therefore while some people may find insult in this art, others may recognize it as a genuine and humble tribute to a beautiful culture.

"Best wishes."

Topics:  bollywood hip-hop iggy azalea mullumbimby rap rapper

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