OPINION: NZ Cricket the real winner out of this World Cup

REGARDLESS of the result of the World Cup final, New Zealand cricket has been the big winner during the tournament.

An unbeaten run to the final captured the imagination of the cricket world, and took the eye of the game's powerbrokers.

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And that is set to translate into more games against big brother, Australia.

New Zealand last played Australia in a Chappell-Hadlee match at the World Cup in Auckland last month, New Zealand winning a thriller by a solitary wicket.

Previous to that, there was a five-game series in New Zealand in 2010, won 3-2 by Australia. But now hopes are high that there will be more frequent meetings between the trans-Tasman rivals.

The trophy, named after two of the most prominent cricket families in the respective countries, began in 2004-05 with high hopes of being contested each year. But it has quietly disappeared under the weight of more tempting, and more frequent, series for Australia against other higher-profile countries including England, India and South Africa.

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"We'd like to think we might be playing Australia every year or every second year," New Zealand Cricket chief executive David White said. "We are in serious conversations with (Cricket Australia boss) James Sutherland about bringing forward more regularity on the Chappell-Hadlee."

Part of New Zealand's problem is that they are not seen as a drawcard, either financially or in terms of being consistently strong opposition. The World Cup has changed that thinking, and the manner in which New Zealand has gone about its cricket - with boldness and an aggressive mindset - hasn't hurt.

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White acknowledged the performances of Brendon McCullum's team in recent months had helped.

"These negotiations have been going on for the last 12 months, but there's no question that, with the outstanding performances from the team, we have more clout and credibility," White said.

Australia will host New Zealand in three Tests later this year, expected to be Brisbane, Adelaide and Hobart, and they meet again a couple of months later in New Zealand for three more.

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