IT'S the subject of much mirth among wives and girlfriends, but a new report says "man flu" could be a myth.
A Medibank 24/7 Health Advice Line study challenged the stereotype of men complaining excessively about a cold, finding that men were less likely than women to tell their loved ones when they were sick.
Less than one in 10 men in the study said they expected to be looked after when they were under the weather, and were less likely to take time off work.
But pharmacist Fred Yeow said, despite the findings, it was common for women to purchase treatments for their partners.
"More women come in, and pick it up for men," Mr Yeow said.
"They say I need something for my husband, he says he feels like he's dying.
"Men find it quite hard to seek help; they're less willing to ask."
>> Do you think "man flu" is real? Let us know below.
Mr Yeow said the idea of man flu had become popular over the past few years, but he thought men were more stoic than they were given credit for.
"I wouldn't be surprised if in the next few years man flu gets in medical dictionaries.
"I don't think I get 'man flu' myself."
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