AS RENEE Adams watched Gold Logie winner Carrie Bickmore's plea for more research and understanding of brain cancer yesterday morning, tears immediately sprang to her eyes.
The next thing she knew she was rummaging through her drawers in search of a beanie.
In lieu of a traditional acceptance speech at the Logies awards presentation on Sunday night, Bickmore spoke of the loss of her husband, Greg Lange, to brain cancer in 2010.
As she spoke she pulled on a beanie and urged others to do the same, launching the hash tag #beaniesforbraincancer.
Bickmore's speech hit home for Ms Adams, who lost her brother, Brett Le Cornu, to brain cancer in April 2013.
He was 43.
"When I see something like that it's quite raw, it brings back memories," she said.
"I was quite overwhelmed because I know how she felt.
"Brett had a four-and-half-year battle with brain tumours and endured many chemo and radiation treatments.
"He never complained about his situation and you saw him with a smile on his face more often than not."
So it was only natural that Ms Adams, a customer service officer at the Clarence Valley Council, turned up to work in her beanie to do her part in his memory.
It is not the first time she has taken steps to raise awareness of brain cancer.
In August 2013 she, her sister Kayla and brother Tarn, participated in the "Colour Run" in Sydney to raise money for cancer research.
"I think what Carrie Bickmore did was fantastic because awareness of this disease is not great," she said.
"We have Red Nose Day, Jeans for Genes Day, Daffodil Day and Pink Ribbon Day and I'd like to see something like Beanies for Brain Cancer Day as well.
"It's not until you have a family member or someone close that is affected by these things that you develop a passion or desire to try and help other.
"If a cure can be found to stop this happening to any other families, I am all for it."
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