News

Local family take starring role on our screens

Skennars Head couple, Michael and Sonya Piccoli and their family. Their faces are set to become far more recognisable after fronting the Greater Banks latest brand campaign.
Skennars Head couple, Michael and Sonya Piccoli and their family. Their faces are set to become far more recognisable after fronting the Greater Banks latest brand campaign. Contributed

SKENNARS Head couple, Michael and Sonya Piccoli, are well known throughout the Ballina area through their work as school teachers. Their faces are set to become far more recognisable after fronting the Greater Bank's latest brand campaign.

The Piccoli's, along with a number of other Greater Bank customers, are starring in the community bank's new 'We Did It' campaign that has been launched this week.

Developed by Newcastle-based Marketing Agency, Out of the Square Media, the campaign features Greater Bank customers from across NSW and South-East Queensland, telling the story of how they achieved their goals and the role Greater Bank has played in making them happen.

For Michael and Sonya, their dream was to provide financial security for their family and to buy their dream home close to the ocean. The family has relocated from Casino to Ballina and now reside in their ideal family home near the beach at Skennars Head.

Greater Bank CEO, Scott Morgan, said the campaign is the next stage in the evolution of community bank's brand and puts customers at the heart of the story.

"Since our relaunch as Greater Bank a year ago, our brand campaigns have focused on who we are and what we do. Now we want to share the story of how we can help customers with their financial dreams,” Mr Morgan said.

"Throughout the regions and communities we serve, there are many customers just like the Piccoli's who are busy achieving their goals. They have incredible and inspiring real-life stories and employees from across our branches have been sharing these with us,” Mr Morgan said.

The campaign featuring the Piccoli family will be rolled out across television, outdoor and digital media.

Topics:  greater bank northern rivers business northern rivers property piccoli


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Councillors to debate 4WD access at Ballina beach

OPEN THE GATE: Northern Beaches Users Club president, Denis Magnay, and other 4WD owners want council to open the track at Angels Beach.

Read the hot topics for Ballina Shire Council meeting today

Skatepark bounces between sites

LOCATION, LOCATION, LOCATION: Aerial view of the suggested location of the skate park at the sports fields.

Young skateboarders forgiven for thinking there was a tennis match

Celebrity recipes help bring flavour and joy

CHEF TO THE STARS: Chef Kate McAloon, Ray Karam of Nourish in Ballina, Greg Youngberry and Jonathan Ilao of Inglewood Farms.

Chef Kate McAloon has served her dishes to some of Hollywood's best

Local Partners

Rapper accidentally drops Banksy's real name in interview

THE shine might just have been taken off bling-toothed British rapper Goldie after he appeared to have revealed the identity of mysterious artist Banksy.

Mariah Carey slammed for on-set antics

Mariah Carey’s cameo in the movie The House was reportedly scrapped.

Actor spills the beans on Mariah’s “borderline abusive” behaviour.

Celebrity chef Darren Simpson dead after long illness

Celebrity chef Darren Simpson has died.

Celebrity chef died after battle with an alcohol-related illness

Ellen shames audience member

Ellen shamed an audience member who stole from her gift shop.

TALK show host catches audience member stealing from her gift shop.

Millionaire’s riches to rags experiment

Businessman Tim Guest swapped his comfortable lifestyle for 10 days to experience what it is like to be homeless.

Businessman discovers harsh realities of homelessness in new series.

Prince Harry says young royals don't want to take the throne

Britain's Prince Harry.

Prince Harry says young royals don't want to take the throne

Rebel Wilson to give away her defamation payout

Actor Wilson says she won't keep a cent of her defamation payout

Residents powerless to stop Airbnb ‘party houses’

A photo of a bucks party at a short-term rental in the Watergate Apartments in Melbourne’s Docklands, presented to a Victorian parliamentary committee into changes to laws governing short-stay accommodation.

Residents band together to fight the rise of AirBnB 'party houses'

Mining giants in fight that could spell disaster for NQ town

STAND OFF: There are perfectly good homes for workers, but mining company QCoal could be forced to build a camp and the deserted streets and empty houses of Glenden would remain.

How two mining companies could ruin this small town

Home owners settling to make way for Mackay Ring Road

The Clarkson family's home was moved just down the road from their former land at Stotts Road, Te Kowai, which was resumed by TMR.

But some are still clinging on, fighting for a better deal

Three historic M'boro hotels on the market

The Lamington Hotel Motel, Maryborough. Photo: Valerie Horton / Fraser Coast Chronicle

Three historic Maryborough hotels are on the market.

Renters warned about online real estate scam

The scam ad for a property for rent in Albert Park.

Australian renters have been warned about an elaborate scam

Ready to SELL your property?

Post Your Ad Here!