Live: Man destroys his jeep and streams it online
LOCAL Sunshine Coast resident Ashton Wood will publically destroy his $49,000 Jeep Cherokee and broadcast it live.
The car has endured twenty-two issues since it was purchased as a new vehicle in 2010 along with being towed on numerous occasions. Despite multiple mediation attempts with the dealer and importer, Fiat Chrysler Group Australia have refused to replace or fully refund the defective car.
Rather than sell or trade in his Jeep and its problems to an unsuspecting buyer, Mr Wood has organised a public event where spectators can watch the car's destruction as they enjoy food and live entertainment.
He hopes this will raise awareness of the gap in the consumer laws in Australia regarding the purchase of defective new motor vehicles.
Before resorting to the extreme measures to destroy his Jeep, Mr Wood spoke with 12 different employees of Fiat Chrysler Group Australia, initiated two formal mediation sessions and a tribunal hearing in attempts to resolve the matter.
Fiat Chrysler Group Australia apparently insist the law does not require them to replace or refund the defective vehicle. Mr Wood has challenged this view stating, "There's no law stopping them doing the right thing to protect their brand and look after their customers' safety".
In the U.S.A., consumers are protected against the purchase of faulty vehicles by laws which require the manufacturer or its representative (such as authorised dealers) to promptly replace the car, or in some instances, return the purchase price to the buyer. This law is commonly referred to as the Lemon Law, and has been in place since the 1970's. The Lemon Law has been implemented in many countries including China and most recently, the Philippines.
The destruction of Mr Wood's Jeep has been partly financed through the crowd-funding platform, KickStarter where he successfully raised $18,500. Those who donated contribute to the Jeep's wreckage on a sliding scale of destructive pledges.
For $12, supporters' names were written on the paint-job in permanent marker. Pledges above this ensure damage ranging from breaking windows, slashing tyres and upholstery, to ripping the engine through the grill and potentially setting fire to the car. The destruction will involve the use of crowbars, hammers, metal tipped arrows, angle grinders and excavators.