Headphones become Australia’s most backed Kickstarter
A SET of "learning" headphones has become the most backed Australian project ever on crowdfunding website Kickstarter.
Melbourne start-up Nura has raised $1.2 million in pledges for headphones that learn and adapt to how the wearer's ears hear.
According to Kickstarter, about 20% of Nura's backers are Australian - despite Aussies making up just 3% of the site's total backers.
Nura co-founder Kyle Slater said he had been "blown away" by the support.
"We launched Nura on Kickstarter because we wanted to share our passion with the community and also allow them to share their vision with us," he said. "We aren't just pre-selling our product and raising funds to enable us to begin mass production - we're also building relationships and learning from innovative and visionary backers.
"The Kickstarter funds will be used on tooling for mass production, regulatory certifications, sourcing of materials and distribution."