Gwyneth Paltrow and Founder and Flow Alkaline Spring Water chief executive Nicholas Reichenbach. Picture: Presley Ann/Getty Images for Flow Alkaline Water
Gwyneth Paltrow and Founder and Flow Alkaline Spring Water chief executive Nicholas Reichenbach. Picture: Presley Ann/Getty Images for Flow Alkaline Water

Gwyneth’s bizarre new project

Gwyneth Paltrow has put her name behind a new business venture … water.

The Goop founder appeared at a trade show in California to unveil a new product from Flow Alkaline Spring Water.

It's described as "a unique augmented reality mirror" that allows "consumers to tap into their own superpowers by tracking [their] face to add superpower illustrations that coincide with Flow's original alkaline spring water," Page Six reports.

Paltrow, 46, demonstrated the gizmo with Flow's founder, Nicholas Reichenbach, at Expo West in Anaheim.

Gwyneth Paltrow tries out Flow Alkaline Spring Water's augmented reality grocery experience. Picture: Getty Images for Flow Alkaline Water
Gwyneth Paltrow tries out Flow Alkaline Spring Water's augmented reality grocery experience. Picture: Getty Images for Flow Alkaline Water

Meantime, Paltrow knows what's next in the health space: psychedelic drugs.

She has been consistently ahead of her time when it comes to everything from a gluten-free diet (she wrote a cookbook in 2015) to conscious uncoupling. When asked by the New York Times what the mainstream will be looking at in the months to come, Paltrow had the answer: "I think how psychedelics affect health and mental health and addiction will come more into the mainstream".

"I mean there's undeniably some link between being in that state and being connected to some other universal cosmic something," Paltrow said, according to the New York Post.

Despite her belief that ibogaine - a plant-derived substance from Gabon - is worth exploring and could potentially help our culture "evolve," the actor has never touched any type of psychoactive drug.

Gwyneth Paltrow has never touched a psychoactive drug. Picture: Getty Images
Gwyneth Paltrow has never touched a psychoactive drug. Picture: Getty Images

"I've never done it. I'm terrified," Paltrow said.

Goop, the wellness e-commerce company that is expanding with a new Netflix docuseries this fall, has been accused in the past of false claims and recently paid out $US145,000 in civil penalties to resolve allegations.

Despite recommending vaginal eggs, nutritional supplements and various exercises and diets, Paltrow denies the claims that the company offers a gold star of approval.

"When we were young and not even monetising the business and just sort of creating content, we didn't necessarily understand anything about claims. We just thought, 'Oh, this is a cool alternative modality, let's write about it,'" she said of past flubs.

"Of course we've made some mistakes along the way, but we've never been prescriptive. We've never said, 'You should try this,' or 'This works.' We're just saying, 'Wow, this is interesting, let's have a Q and A with this person who practices this.'

"And then that somehow gets translated into, 'Gwyneth says you should do this.'"

This article has been edited and republished from the New York Post, with permission.


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