FORGET the style and colour - that comes later - the first step when choosing lingerie for your Valentine is to get the size right.
Buying lingerie that fits and is comfortable to wear is as important as including a card, says Lin Windram from Brava Lingerie in Melbourne.
"Some guys sneak around and bring in bras from their partners' drawers or even the clothes line," Windram said.
"Men struggle with size. It's a bit of mystery for them."
For the record, the average woman's breast size is 14C, according to Adele Kershaw, Berlei bra designer. A generation ago, in 1960 the average breast size was 10B.
Read more at brisbanetimes.com.au
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