Wayne Peters has returned to Toowoomba as the new owner of Joyce Mayne in Ruthven St.
Wayne Peters has returned to Toowoomba as the new owner of Joyce Mayne in Ruthven St.

Franchise: a good business tip

SICK of working for a competitor, Wayne Peters decided the best course of action was to open his own business.

Mr Peters is the franchisee of Joyce Mayne on Ruthven St.

With more than 10 years experience, Mr Peters said it was good to be home in Toowoomba after many years spent working south of the border.

"Joyce Mayne is an extremely well-known chain that stocks all of the latest electrical goods," Mr Peters said.

"The best aspect about my business is that we can offer the best service and attend to customers efficiently.

"We can really offer that good old fashioned country service, but with our buying power also offer our customers the best prices," he said.

Born and bred in Toowoomba, Mr Peters attended St Mary's College where he was heavily involved with football and athletics.

"The best part of owning a business in Toowoomba is that I am a Toowoomba boy," Mr Peters said.

"Toowoomba has given me and my family a lot of great times over the years, and it is great to be in a position to give something back," he said.

Mr Peters said one of the most important tools that had allowed his business to grow was advertising catalogues in the newspaper.

"Advertising as well as repeat business and word of mouth is extremely important," he said.

"I think sales people are a very, very, very important business tool.

"If they do not have the knowledge of the product or the customer skills then your business will suffer."

Mr Peters said the one business lesson he had learnt and still abided by to this day was very simple in its message.

"Yes, we are human, we do make mistakes, but it is how we go about fixing them that counts," he said.

The once piece of advice Mr Peters has for those who are looking to open their own business is to be proactive about everything you do.

"Do not wait for the customer to come to you. Go out there and introduce the customer to your business. Give the best service experience you can and ensure you surround yourself with good people," Mr Peters said.


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