The Frame brings Australian art to your TV
GROWING up in Australia's north, Sarrita King liked nothing more than a huge lightning storm to break the intensity of a humid day.
So when she returns home to the Northern Territory, her first thought is: "There better be a good storm".
"I get really jealous when other people get the cyclones,'' she says.
"It's sick I know."
When she first started painting as a 16-year-old, lightning emerged as an early theme.
Rolling sand hills, thunderstorms, torrential rain, fire, desert and tangled bush are all scathing environmental factors that shaped her fore father's lives and her own.
Two of her works featuring in Samsung's new The Frame television - one from 2007 and one from this year - both depict lightning.
Samsung says The Frame, which recently showcased at the Louvre in Paris after winning 'Best Innovation at CES in Las Vegas, is a completely new way to experience art and TV content through a frame television panel that hangs on the wall like artwork.
When in 'Art Mode', The Frame has a brightness sensor that allows the content being displayed to adjust to the natural levels of light that are in the room.
It is also equipped with a motion sensor that is designed to automatically turn the screen off to save power when you leave the room, and turn back on when you return.
The Frame includes access to 100 pieces of art, curated from 37 international artists and designers.
Owners can choose art from genres including landscape, architecture, wildlife, action, drawing and more. Additional works are available from the Art Store via a subscription for $5.99 per month per piece, or for a 'one-off' purchase fee of $24.99.
The Frame can also showcase personal content, including photos, in a customisable layout, which can be controlled via an app on your phone or tablet.
Carl Rose, vice president of Consumer Electronics, Samsung Electronics Australia said Samsung was effectively launching a whole new genre of television.
"The Frame brings new purpose to the television as it can complement any space, at all times.
"When it is powered on, The Frame offers a premium entertainment experience that our customers have come to love from Samsung televisions.
"When it is in Art Mode, The Frame becomes a design feature, transforming into something more than what immediately meets the eye.
"The Frame also reflects Samsung's vision to integrate design and technology with purpose. In today's ever-evolving world, consumers are looking for technology that fits seamlessly into their lifestyles and The Frame is the epitome of this."
Sarrita King learnt her art from her father, William King Jungala, who was part of the Gurindji clan from the Northern Territory.
"What I love about it is my dad's philosophy was all about sharing the story,'' she says of the opportunity to have her work featured on The Frame.
"He wanted to the highlight the best of our culture.
"Really, when you look at sharing stories in this day and age, if you don't take that leap into technology and go with the times, you could be left behind.
"I think it brings it (the art) to a new generation so it's really exciting to be part of that first step.''
Pricing and Availability of The Frame in Australia
The Frame by Samsung will be available in two sizes from select retailers nationally, from July 2017:
55-inch: RRP $3,299
65-inch: RRP $4,699
Customisable frames come in White, Beige Wood and Walnut in both 55" and 65". They have a RRP of $299.
There's also an optional Studio Stand which has a RRP of $799.