THE persistent and often maligned "hashtag" is coming to Facebook.
Facebook users should not be surprised - the small symbol used to categorise information or provide context has been popping up even before the social media behemoth supported them.
But from today, Facebook will be the latest place where users can upload a picture of themselves followed by a stream of hashtag terms.
The hashtags will now be "clickable", with Facebook saying the move will "allow you to add context to a post or indicate that it is part of a larger discussion".
"When you click a hashtag on Facebook, you'll see a feed of what other people and pages are saying about that event or topic".
Facebook expects these features, rolled out over coming weeks and months will allow users to follow trends and be given "deeper insights".
Other social media groups - Pinterest, Twitter and Instagram, although Instagram is owned by Facebook, often feature a myriad of the little criss-cross symbol in each post.
For those who have a personal aversion to the humble hashtag, their frustration is now likely to increase.
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