THEY might make us laugh with their feckless, beer-drinking, bumbling DIY ways but media representations of modern fatherhood are little more than discrimination and threaten to convince future generations that men are "useless", according to a new survey.
Homer Simpson, Frank Gallagher even Peppa Pig's dad fail to accurately represent the modern male experience and reflect the important contribution that fathers make to their families.
A survey by parenting website Netmums has cast new light on the so-called crisis of masculinity showing that dads are misunderstood and forced to endure near constant ridicule on TV, books and magazines for their perceived inadequacies.
More than nine out of 10 respondents to the survey said the stereotypes were out of touch with reality and would be offensive to women or racial groups.
Half were critical of the way fathers were represented as lazy and stupid by the media whilst a third suggested they were little more than a "subtle form of discrimination".
Programmes including The Simpsons, Peppa Pig, My Family, Outnumbered and Shameless were all highlighted as failing to promote suitable role models for children or fathers themselves.
Netmums founder Siobhan Freegard said that while many of the portrayals were humorous when viewed in isolation, taken together they were having a corrosive effect.
But she said she had no intention of wanting them banned but urged society to instead focus on the more positive aspects of fatherhood.
"It's never been harder to be a father - but good dads have never been more needed by their families. So it seems perverse we are telling men to step up and be involved, while running them down in the media," she said.
"The type of jokes aimed at dads would be banned if they were aimed at women, ethnic minorities or religious groups. Some people claim it's 'just a joke' - but there's nothing amusing about taking away good role models for young boys," she added.
Of the 2,150 parents questioned however, three quarters said the standing of fathers had improved in society and men were more hands-on compared to a generation ago.
Nearly nine out of 10 fathers said they sought to be a better parent than their own dad.
Two thirds of men said they were happier and more settled after having children whilst a small number even suggested being a parent has made them more attractive or help them give up smoking, drinking heavily or taking drugs.
This week research by the Centre for Social Justice said one million children were growing up without a father in their lives whilst the number of lone parent families was set to top the two million mark by the next general election.
Ross Jones, policy and communications manager for campaign group Families Need Fathers said poor media representation was a big issue for dads.
"It shows them as incompetent when it comes to looking after their children or doing their bit around the house. It would be nice to see more accurate representations that reflect the many fathers across the country that parent equally.
"It comes up with our members who may be struggling see their children or to keep meaningful relationship with them. When they see these negative representations it makes them feel the role of father is being devalued," he said.
Out of touch?
Beer, TV, doughnuts, Homer Simpson is the renaissance man of TV parenting. He might frustrate his wife and kids but he remains the philosopher king for two generations of couch potato dads.
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