A US food chain with a cult following has recently appeared in a select few Woolworths as part of a trial – is your local store one of the lucky few?
A US food chain with a cult following has recently appeared in a select few Woolworths as part of a trial – is your local store one of the lucky few?

Cult American food hits Woolies shelves

Getting your hands on a Krispy Kreme doughnut in Australia can be tricky.

Many of the cult food brand's stores are located in airports (which currently aren't open due to travel restrictions) and the others are in city central locations which is bad news for the majority of us.

Of course, 7 Eleven stock the famous glazed rings, but let's be honest - it's not our first stop when we're craving something sweet.

Now though, our favourite sticky doughnuts could be about to get a lot easier to get our mitts on as Woolworths is trialling boxes of the fluffy dough in six stores, with a view to rolling them out nationwide.

Four different boxes of Krispy Kreme's have recently appeared in six NSW Woolworths Metro stores, Paddington, Potts Point, Bondi Beach, Surry Hills, Padstow and Randwick.

RELATED: 'Strange' $8 Woolies item flying off shelves

Woolworths is trailing Krispy Kreme doughnuts in six NSW stores. Picture: news.com.au
Woolworths is trailing Krispy Kreme doughnuts in six NSW stores. Picture: news.com.au

The store is selling either a three-pack or a nine-pack, available in original glazed or assorted varieties.

A box of three original doughnuts costs $8 while three flavoured varieties is $10.

And the nine-pack in original is $18, or $23 for nine assorted.

"We are delighted to announce that Krispy Kreme doughnuts are now available in six Woolworth's Metro stores in Sydney," a spokesperson for the US food giant told news.com.au.

"Delivered fresh daily, the range includes our world-famous original glazed doughnut as well as a selection of our assorted doughnuts including 'Choc Iced Sprinkles' and 'Kookies 'n' Kreme' that we know will bring smiles to many Woolworths customers."

The doughnuts first appeared in the trial stores in early September with a Woolworths spokesperson telling news.com.au the success of the trial would be based on "customer feedback".

 

The first Krispy Kreme store outside the US was opened in Australia in 2003 at Penrith, Sydney. Since then, the cult chain has opened over 30 stores across the country, (not including in South Australia which is run as a separate business).

Known for its original glazed doughnut, the brand regularly collaborates with other brands to create mash-ups, most recently Oreo.

The brand was criticised by NSW police for hosting a free doughnut giveaway in the pandemic that resulted in long lines and possible coronavirus restriction breaches in July.

Continue the conversation @RebekahScanlan | rebekah.scanlan@news.com.au

Originally published as Cult US food hits Woolies shelves


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