THE average Australian now spends the equivalent of 38 days a year on their mobile phone.
According to new research, 74% of blokes admitted to having their phone at hand throughout the entire day, compared with 60% of women.
Almost half of Australian women surveyed said they spent more than three hours a day on their phone.
One in 10 Aussies even admit to using their phones in more secluded or risqué situations such as private time with their partners.
Nearly half use their phone now to track their fitness routines.
So it's little wonder battery life is now emerging as one of the key selling points, along with camera quality and processing power.
Not surprisingly, the figures have been released to celebrate the launch of the Huawei Mate 9, which promises a battery life of 2.4 days with normal use and 1.7 with heavy use.
The study by Decibel Research found that 42% of Australians identified battery life as one of the key features when choosing a mobile phone.
More than half of us identified "battery life is too short" as the number one complaint about their existing phone, (ahead of lag, durability, insufficient storage and all other complaints).
Huawei Mate 9 features a 4000 mAh high-density battery with advanced power saving technology.
Based on Huawei lab tests, the Mate 9 is also one of the fastest charging phones on the market, 50% faster than its predecessor the Mate 8.
This means that 10 minutes of charge provides enough power to watch two 90 minute movies and 20 minutes of charging should deliver enough power for a full day's 'standard' use.
And what could be seen as a swipe at the Samsung Galaxy Note 7 disaster, it features Super Safe 5-gate protection, which offers "real-time voltage, current and temperature monitoring to significantly reduce safety hazards and safeguard battery life".
The Huawei Mate 9 will be available from today. It is available in Space Gray from Optus and Vodafone and Mocha Brown from JB Hifi, Harvey Norman and participating retailers. SRP $999.
Update your news preferences and get the latest news delivered to your inbox.