Check out the ultra-expensive Super Bowl ads for 2017

Yellow Tail Wine's advert includes a rather animated kangaroo.
Yellow Tail Wine's advert includes a rather animated kangaroo. Youtube

AN avocado hypnotist, a stranded Melissa McCarthy and Oscar-winning directors - these are among the ads set to screen during the Super Bowl.

The TV commercials that air during the NFL broadcast rival (well, almost) what happens on the field.

The cost alone is enough to rival a top footballer's salary. An ad that airs during the Super Bowl costs US$5 million for 30-seconds, according to the New York Times.

Snickers, Mercedes-Benz, Kia, Heinz and Australian booze brand Yellow Tail Wines have forked out serious cash to advertise during the Super Bowl on Monday (Australian time).

Here are some of the highlights.


There'll be an Aussie flavour when Yellow Tail Wine's ad airs during the Super Bowl, starring a kangaroo - who acts as a barbecue chef and a DJ - and a bikini-clad model.

Super Bowl ad - Yellow Tail Wine


A psychedelic-inspired commercial for Avocados From Mexico, starring Hollywood comedian Jon Lovitz, is also on the Super Bowl schedule.

Super Bowl ad - Avocados From Mexico


Sia's song Move Your Body is the soundtrack to Lexus' ad this year.

Super Bowl ad - Lexus


Mercedes-Benz enlisted Oscar-winning directors Ethan and Joel Coen to make their minute-long ad for the Mercedes-AMG GT Roadster, starring Peter Fonda.



John Malkovich is in the expletive-laden 77-second ad for Squarespace, where he comically fights for the rights to the domain

Super Bowl ad - John Malkovich


Jason Statham and Gal Gadot are in full action mode in's commercial.

Super Bowl ad - starring Jason Statham and Gal Gadot


Melissa McCarthy is rugged up and lost (very lost) in Kia's ad.

Super Bowl ad - Kia


Heinz forked out millions for its two-minute ode to Sundays.

Super Bowl ads - Heinz


And Snickers has teased the first ever "live" Super Bowl commercial, starring Adam Driver (the ad features a cardboard cut-out of the Girls star).

Snickers teases its Super Bowl ad

Topics:  editors picks super bowl

News Corp Australia

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