Channel 7 Olympic Games app going for gold
IF THERE was any lingering doubt about the way Australians' viewing habits are changing, then the Rio Olympics has confirmed we are a multi-screen nation.
The days of gathering around one screen are well and truly behind us as the popularity of Channel 7's Olympics app has proven over the past week.
The app has topped the download charts for both Apple and Android for the past week and it appears to be the preferred viewing option for sports fans who want to watch content where and when they choose.
And the app's popularity, despite some streaming issues, is only growing.
The opening day of the Games attracted an impressive 1.15million streams, but that number was smashed by day two's 2.8 million streams.
That set a new streaming record for Seven; the broadcaster's previous best was 880,000 for the first day of the Australian Open.
But that record was again broken on day three, when a remarkable 3.1 million total streams were clocked up.
That's more than Seven's three free-to-air channels combined during the peak viewing period of 7pm to midnight on the same day.
The app's popularity makes sense when you think of sports fans trying to keep up to date with the Games amid work and family commitments.
It's more convenient to watch a two-minute highlights reel on your phone or tablet during your lunch break or commute than it is to sit down for the traditional nightly news. That is confirmed by data from Seven showing the app's peak hour of streaming is between noon and 1pm.
The free version of the app includes 900 hours of live simulcast, 300 hours of bonus streaming, highlights, medal tally, images and athlete bios.
The premium version of the app (a $19.95 upgrade) includes more than 3000 hours of HD streaming across 36 channels, catch-up and replay on demand viewing and a 24-hour news channel.
Seven also, smartly, partnered with Google to make sure any Aussies searching for Olympics can find TV schedules for individual events in local time so they know exactly when to tune in.
The first truly social and mobile Olympics is already a roaring success and so it should be. Go the Aussies!