Bundy Rum tests your ingenuity

Bundaberg Rum has released an iPhone app to gauge the spirit of consumers.
Bundaberg Rum has released an iPhone app to gauge the spirit of consumers. Contributed

BUNDABERG Distilling Company has released a new iPhone application aimed at determining whether the user is top shelf or bottom of the barrel.

The maker of Bundaberg Rum has released its first-ever smart phone application, a program used to gauge people's ingenuity - in the spirit of the company's historic millers.

With Victorian-styling in a nod to the origins of the company, the ingeniOmeter is a fusion of steam punk mechanical innovation and modern-age digital wizardry.

A spokesperson for the company said the application was an example of Bundaberg Distilling Company's ingenuity and opened a portal to a world previously hidden from human eyes.

Using your photograph, and a series of questions, the application gauges whether one possesses the "ingenuity of a Bundy miller" or "oozes the ineptitude of a fungal cheese".

In addition, the application can help the user select a Bundaberg Rum product and suggest which tipple would best whet their whistle.

A cocktail function also offers users the recipe to a variety of Bundaberg dark and white rum-inspired cocktails.

Topics:  app bundaberg rum food and entertainment humour smart phone

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

How to stop Facebook from grabbing your data

How Facebook can grab your data, and what to do to stop it

UPDATE: Jockey remains in ICU at Coffs Harbour

INJURED: Jockey Kirk Matheson was injured in a fall during racing at Clarence Valley Jockey Club.

Injured jockey Kirk Matheson rushed into surgery.

PHOTOS: Meet our kindy students

Newrybar Public School

My First Year commemorates the start of school for kinders

Local Partners