Bundaberg Rum has released an iPhone app to gauge the spirit of consumers.
Bundaberg Rum has released an iPhone app to gauge the spirit of consumers. Contributed

Bundy Rum tests your ingenuity

BUNDABERG Distilling Company has released a new iPhone application aimed at determining whether the user is top shelf or bottom of the barrel.

The maker of Bundaberg Rum has released its first-ever smart phone application, a program used to gauge people's ingenuity - in the spirit of the company's historic millers.

With Victorian-styling in a nod to the origins of the company, the ingeniOmeter is a fusion of steam punk mechanical innovation and modern-age digital wizardry.

A spokesperson for the company said the application was an example of Bundaberg Distilling Company's ingenuity and opened a portal to a world previously hidden from human eyes.

Using your photograph, and a series of questions, the application gauges whether one possesses the "ingenuity of a Bundy miller" or "oozes the ineptitude of a fungal cheese".

In addition, the application can help the user select a Bundaberg Rum product and suggest which tipple would best whet their whistle.

A cocktail function also offers users the recipe to a variety of Bundaberg dark and white rum-inspired cocktails.


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