Boys in Hoods keep it real
WHEN asking MC Suffa what the process was for making their sixth studio album?
He replied: "You make it sound like elective surgery."
Which couldn't be further from the truth, their music has always had a healthy beat of urban soul.
Like their music the Hilltop Hoods like to keep it real, and maybe that is why they have been a crowd favourite all these years.
So it was no surprise that the lads were chosen as one of the headline acts for this year's Groovin the Moo festival.
"We always get a good crowd there and we always get great support from regional fans."
Their latest album, Drinking From the Sun, the band's sixth studio album, was released earlier this month through their own label Golden Era Records.
Drinking From the Sun speaks to the experience of being part of an underground culture that's risen from obscurity to gain mainstream recognition.
Even though this album is more introspective than their previous releases, it maintains a balance of moody tracks and party joints that the Hoods are best known for.
The album also has a fair amount of live instrumentation and features a number of guest artists.
With this album the guys decided to mix it up a little, but Suffa said the Hilltop Hoods' sound is still on their latest record.
"Over the last three years we have been writing it up between touring, and by the end of touring comes along with have had loads of other projects going on," he said.
"Writing and making music is still fun.
"It is what I enjoy more so than the business side of music, which comes when you have your own label."
When it comes to being a crowd favourite it is pretty easy for the fellas to stop from getting a big head, they just remember there is also a lot of criticism that comes with the job.
"There is a lot of criticism out there and that can balance out where you are, and as a band we are smart enough to know where our success has come from."
When it comes to the future of Australian hip hop, it is a question the Hoods are asked often.
"Every two or three years we are asked this question and it (hip hop music) has a cycle and every year it gets bigger and bigger," he said.
"It is interesting because for a while it was never really embraced.
"There have been a lot of obstacles for hip hop because of the American culture and writing it off as a genre.
"With (Aussie hip hop) it has been seen embarrassing because of how it sounds and then there is protecting it form the dance culture - just some of the obstacles to overcome."
Tickets for Groovin the Moo festival are on sale now.
For more information on the album or festival visit www.gtm.net.au.