APPLE'S new music streaming service iTunes Radio has been described a "Pandora killer'' on Twitter, but Pandora isn't buying it.
Pandora, which launched in 2000, told Mashable that iTunes Radio is nothing new.
"Apple's new feature is an evolution of their iTunes offering to bring it on par with other streaming music services that have added radio into their feature sets," Amanda Livingood, a senior corporate communications manager at Pandora, told the site.
Pandora says it has 13 years of development work behind its product.
Similar to Pandora, iTunes Radio lets listeners create custom radio stations based on songs and artists as well as discover music through featured stations.
Apple says ITunes Radio will feature over 200 stations and the catalog of music from the iTunes store.
"When you tune into iTunes Radio on your iPhone, iPad, iPod touch, Mac, PC or Apple TV, you'll have access to stations inspired by the music you already listen to,'' Apple said in a statement today.
"Featured Stations curated by Apple and genre-focused stations that are personalised just for you.
"iTunes Radio evolves based on the music you play and download.
"The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalised your experience becomes.
"iTunes Radio also gives you access to exclusive "first listen" premieres from top selling artists, Siri® integration, plus the ability to tag or buy anything you hear with just one click.
"iTunes Radio is an incredible way to listen to personalised radio stations which have been created just for you," said Eddy Cue, Apple's senior vice president of Internet Software and Services.
"It's the music you love most and the music you're going to love, and you can easily buy it from the iTunes Store with just one click."
The service is expected to be available this fall in the US.
Apple says users will also be able to ask Siri "Who plays that song?" or "Play more like this" and Siri will make it happen.
Say something like "Play Jazz Radio" or ask for any of your existing favorite stations and genres.
You can also shape your stations by telling Siri what you like and don't like, or tell Siri to pause, stop or skip. You can also have Siri add songs to your Wish List to download later.
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