End of an era for real estate agency after 30 years
THE closure of Wal Murray Alstonville after a three-decade presence in town has raised heads in the community, but a manager has described it as a positive and strategic move for the company.
"We found that, number one, we really do believe we can handle the amount of business we're doing in that area without an office in Alstonville," manager and licensee of the Ballina office, Julie Casey, said.
"Number two, there's a lot of agencies per listing in Alstonville which makes it quite competitive ... Alstonville is a very small village, and a lot of it is farms, so it's quite a tight market.
"We found we were able to use our money better on systems and technology," she said.
Ms Casey said improved technology has meant that Wal Murray staff could cover larger areas without compromising customer service.
Wal Murray's Lismore office will now cover up to the northern side of Alstonville, and Ballina will cover Alstonville all the way down the coast.
Ms Casey said she was sure some would miss the Alstonville (retired) receptionist's smiling face, but the benefits of the closure outweighed the drawbacks.
"It's in our best interests moving forward ... and the best step forward considering what we can do with modern technology," she said.
"Moving forward in the real estate industry, you have to be really cautious with where your money is going because it's very competitive out there."
Wal Murray Alstonville sold its rental roll to another local real estate agency.
The former site at Alstonville is now independently owned and operated.
For any questions or concerns please contact Wal Murray at Lismore on 6623 3200 or Ballina on 6686 2822.
Wal Murray opened their Alstonville office in 1990.