Entertainment

Ads 'spoil TV and children'

Emu Park’s Barry Maslen flicks through the channels on his television trying to find some actual programming instead of advertisements.
Emu Park’s Barry Maslen flicks through the channels on his television trying to find some actual programming instead of advertisements. Sharyn O'Neill

EVER get the feeling that there are more advertisements on television than actual programs? Emu Park's Barry Maslen does - it's his pet hate.

From the Ahh Brah to the Abswing and endless plugs for competitive cooking shows, Barry has had enough.

"It's just one after the other - I'm fed up with it," he said.

"In an hour program we only get about three quarters of actual television."

In the Australian Communications and Media Authority's (ACMA) Digital Australians report released in October last year, 45% of people complained about the number of ad breaks on television.

The issue even beat violence on television to become the number one concern of viewers.

But Barry said not only were there too many advertisements, they were also the wrong ads - the worst being those pushing greasy, unhealthy foods.

"They're to blame for obesity in younger generations, 110%," he said.

Barry, who has worked in the food industry in the past and lived overseas both in New Zealand and Norfolk Island, said Australia's obesity problem was of growing concern.

"Here it's just too convenient for young people to get junk food and the ads don't help.

"I know they've got to play them otherwise there would be no TV at all but advertise something that's decent and not detrimental to our health," Barry said.

 

The 10 most complained about ads of 2011

Data from the Australian Advertising Standards Bureau:

1. Poster - Queensland Association for Health Communities - The ad portrays two men hugging and says "Rip & Roll" with a picture of a condom on it.

2. TV - Energy Watch - Featured an Indian person doorknocking to sell the best deals for energy.

3. Billboard - MyPeace - Jesus - A prophet of Islam with a phone number for people to call to receive a free Koran.

4. Billboard - Queensland Association for Health Communities - Rip Roll - The ad portrays two men with one kissing the other's neck. The billboard says it is a safe sex message.

5. TV - Essential Beauty Franchising - The advertisement shows a book with the first letters of words swapped around to tell the story of a woman requiring hair removal from personal areas.

6. Poster - General Pants Group - Photo of a topless woman. Her nipples taped with black tape and male hands unzipping her pants. In the background there are giant words advertising 'Sex' and tiny print saying 'fashion'.

7. TV - Foxtel Management Pty Ltd - A family is shown setting up Christmas lights on their house. When the lights go on they spell out the words MERRY FOXMAS.

8. TV - Supre Pty Ltd - Woman wearing product dancing around.

9. Billboard - The Tool Shop -Three provocatively dressed women stand near the words "How about all three?"

Tie 10. TV - Optus Communications - The ad features two crocodiles " "playing" tennis. They are using a Sugar Glider as the "ball".

And: TV - Santos Ltd - Ad shows a farmer on his tractor in a beautiful countryside setting advocating coal seam gas and claiming the advertiser, Santos, is looking after our future.

 

What ads bother you the most, and why? Leave a comment below.

Topics:  advertisements children commercial television tv


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

First Fire firing on all cylinders

Owner Michael McGrath and trainer John Dart were all smiles after a win at the Casino greyhounds meeting on Tuesday night. PHOTO: TARRAH VANDERSTOK

Owner Michael McGrath and trainer John Dart all smiles at Casino

Council ski jump vote 'small victory' for residents

CONTROVERSIAL: A digital image of the proposed Lake Ainsworth Olympic ski jump facility provided by the NSW Office of Sport.

Councillors vote 8-0 not to support development application

Here's your chance to carp about feral pests

Carp might by great fun to catch but they're destroying Australia's watercourses.

Science in the Pub looks at carp and coral trees

Local Partners

Ten awesome things to do this week

THE list includes from Mr Beef in Casino to Byron Bay Rugby, plus some great classic music event and other community events.

Joseph's biblical return to Ballina

LEADING ROLE: Award-winning actor Brian Pamphilon as Joseph.

Ballina Players upcoming production

First female superhero film in 12 years

AMAZON: Actress Gal Gadot in a scene from the film Wonder Woman.

Wonder Woman opens next Thursday

Stories Troy Cassar-Daley carries around

LEGEND: Troy Cassar-Daley after receiving the Golden Guitar Award for Album of the Year during the Tamworth Country Music Festival in January.

You can see him in Ballina this weekend

Book review: Mia Freedman's book meets her critics head on

IF AUSTRALIA does have a tall poppy syndrome, Mia Freedman has most certainly been a victim.

Model Bella Hadid's see-through dress shocks in Cannes

US model Bella Hadid attends the Cinema Against AIDS amfAR gala 2017 held at the Hotel du Cap, Eden Roc in Cap d'Antibes, France, 25 May 2017.

It’s like she’s become addicted to shock value.

No room for morbid fans

Chris Cornell.

Fans want to stay in the hotel room where Chris Cornell died

Star Wars' 1977 Stormtrooper head banger confesses

A Stormtrooper is responsible for the biggest blunder in a Star Wars movie. Picture: Supplied

Man in most famous blooper in Star Wars history breaks silence

SNEAK PEEK: What new shopping centre is going to look like

Artist impression of the proposed redevelopment of the cinema and shopping complex on Jonson St, Byron Bay.

Mercato billed as regional NSW's most sustainable shopping complex

Lyn's knock-out show gets her to next round on The Voice

ONWARDS AND UPWARDS: Lyn Bowtell is through to the battle rounds on The Voice.

'It was bitter sweet to win like that'

Here's your chance to carp about feral pests

Carp might by great fun to catch but they're destroying Australia's watercourses.

Science in the Pub looks at carp and coral trees

SNEAK PEEK: What new shopping centre is going to look like

Artist impression of the proposed redevelopment of the cinema and shopping complex on Jonson St, Byron Bay.

Mercato billed as regional NSW's most sustainable shopping complex

How Toowoomba house prices compare in Australia

For sale sign in front of home.

Here's what $700,000 will buy you in Toowoomba, Brisbane and Sydney

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

The face of the Sunshine Coast's overpriced rental crisis

Alyx Wilson had to rent a $385 unit in Currimundi because the market was too competitive for cheaper rental housing. She is now renting a room from friends who own a house in Currimundi, and says its much more affordable.

Young people feel the strain in competitive, expensive rental market

Ready to SELL your property?

Post Your Ad Here!