$90 Aussie ‘bestseller’ taking over Instagram
You've probably seen these humble sneakers all over your social media feeds and haven't even realised.
But they're now officially one of Australia's most-purchased items of 2019.
The Superga 2750 Cotu Classic has just topped the bestseller list for online megastore The Iconic, proving that the white sneaker trend is showing no signs of slowing down.
Costing $90, Superga - an Italian brand - offer the pumps in a range of colours, but they are most loved in white.
And a quick scroll shows they're literally all over Instagram with more than 520,000 images of people rocking them appearing under the hashtag #Superga. That's pretty impressive.
They're not the only sneakers that made the list - five of the top items on the brand's annual Year In Fashion report were runners.
Adidas Originals Continental 80 came in second while Converse Chuck Taylor All Star Ox placed fifth on the list below a pair of Topshop pants, the Moto Jamie Jeans, which came in third, and the Arizona Birkenstock (fourth).
Vans Old Skool placed seventh and Converse Chuck Taylor All Star Hi came ninth, meaning we're all officially nuts about sneakers.
This Superga design is the brand's most well-known style and has been on shelves for more than 100 years but has recently become very popular after celebrities and even royals like Kate Middleton have been spotted wearing them. In fact, the Duchess of Cambridge rocking these shoes back in 2016 caused Superga's sales to "double" according to a report by the MailOnline.
"Superga has seen the sales figures for this style double since Kate has been stepping out wearing them repeatedly," a spokesperson told the publication.
"As they are Superga's most popular style it's practically impossible to sell out completely as they have plenty of stock of this particular white trainer."
As a result of the success of the classic design, other styles such as a platform sneaker and a new version of the Cotu featuring retro brand logo have been introduced.
The fresh twist on the classic shoes are a little more expensive, with the Swallow Tail setting people back $109 and the platforms starting at $99.95.
Top 10 bestselling items on THE ICONIC for 2019
1. SUPERGA 2750 Cotu Classic - Unisex
2. ADIDAS ORIGINALS Continental 80 - Unisex
3. TOPSHOP MOTO Jamie Jeans
4. BIRKENSTOCK Arizona Regular - Unisex
5. CONVERSE Chuck Taylor All Star Ox
6. ATMOS&HERE Victoria Pants
7. VANS Old Skool
8. ATMOS&HERE Essential Cotton V-neck Tee
9. CONVERSE Chuck Taylor All Star Hi
10. ATMOS&HERE Essential Cotton Crew Neck Tee