About us

About the Paper

Distributed weekly throughout Ballina Shire reaching 22,000-plus readers, we are Ballina Shire's own community newspaper. Our total distribution equals the total number of rateable residential, commercial, and rural properties throughout Ballina shire.

We are the most cost-effective advertising medium reaching Ballina Shire. 77% of the Ballina Shire residents read the Advocate. (Source: Enhance Group research, Brisbane).

The Ballina Shire Advocate covers community news and events. We are proud, major sponsors of local community groups, festivals, events and strongly support our business community.

All Ballina Shire Advocate staff work, live and play in Ballina shire. We are extremely community minded. You can catch us supporting many charity events. Say hello, join us and help support our community!


The paper has had a long history in the region beginning on the first Saturday in November in 1905 as the Mullumbimby Star. There have been a couple of name variations over the years including the Star-Advocate in 1945, The North Coast Advocate and Summerland News in 1976 circulating throughout Ballina and Byron Shires.

In 1992, the paper became The Advocate. In the late 1990's, after APN's acquisition of the Byron Shire News, distribution in Byron shire ceased and the Advocate became the only free community newspaper in Ballina Shire, distributed weekly.