CUSTOMERS who ventured down to South Grafton Coles yesterday would have been forgiven for thinking they were at a birthday party.
Free cake and a performing clown were on hand at the official reopening of the former Bi-Lo supermarket, as finishing touches were being put on the store's new Coles signage.
"We wanted to add a bit of theatre to the event," store manager Phil Gabanski said on the day.
"There's a (man in a) banana suit making an appearance a bit later on too."
Mr Gabanski, who moved from Coffs Harbour 10 months ago to manage the store, said the new features had freshened the place up and had already attracted plenty of positive customer feedback.
Features include a "scoop and weigh" section, bakery and an artisan bread shelf, while fruit and vegetables are now displayed on ice.
Mr Gabanski said they had already seen an increase in fruit and vegetable sales since the new displays were put in place earlier this week.
"Customers are adoring it, so that's good," he said.
"Everything in the old range is still here, we've just valued-added to it."