JAMES Warren didn't do it, but he is really glad someone did.
The Shelly Beach resident of five years welcomed the painting of the words "Slow down" on the 11 telegraph poles on Shelly Beach Rd.
"I'm totally supportive - I can understand why they did it," he said.
Mr Warren has been lobbying Ballina Shire Council to install traffic-calming devices on the straight stretch of road which runs along popular Shelly Beach.
Back in 2009, he did a letter-box drop in the neighbourhood seeking the views of residents of his efforts, with a positive response.
He said some vehicles could reach speeds of 100km/h on the road which has a 50km/h limit - and the road gets very busy during the summer months, and on weekends.
Running parallel to the road is a shared pathway used by many cyclists and pedestrians, and also used by the local athletics club - including children - as part of the cross-country route in the winter months.
Also, there are holiday lets on the eastern side of the road, and children living in the neighbourhood, who cross the road to get to Shelly Beach.
Mr Warren said a reserve at the southern end of the street attracts hoons in vehicles, and a section at the northern end has become popular for unwanted burn-outs.
Mr Warren admitted that because of his lobbying efforts, even his wife thought he may have painted the telegraph poles - but he didn't and doesn't know who did it.
But the message is clear: "Slow down."
Council's group manager - civil services, John Truman, said "in response to concerns from a resident, we have asked the NSW Police to include this road on their enforcement program.
"We do not have any evidence of a crash history at this location and the council does not consider that installing traffic-calming devices is a priority at this point in time.
"The council will continue to monitor this location and update our traffic speed data records from time to time."