Entertainment

Ads 'spoil TV and children'

Emu Park’s Barry Maslen flicks through the channels on his television trying to find some actual programming instead of advertisements.
Emu Park’s Barry Maslen flicks through the channels on his television trying to find some actual programming instead of advertisements. Sharyn O'Neill

EVER get the feeling that there are more advertisements on television than actual programs? Emu Park's Barry Maslen does - it's his pet hate.

From the Ahh Brah to the Abswing and endless plugs for competitive cooking shows, Barry has had enough.

"It's just one after the other - I'm fed up with it," he said.

"In an hour program we only get about three quarters of actual television."

In the Australian Communications and Media Authority's (ACMA) Digital Australians report released in October last year, 45% of people complained about the number of ad breaks on television.

The issue even beat violence on television to become the number one concern of viewers.

But Barry said not only were there too many advertisements, they were also the wrong ads - the worst being those pushing greasy, unhealthy foods.

"They're to blame for obesity in younger generations, 110%," he said.

Barry, who has worked in the food industry in the past and lived overseas both in New Zealand and Norfolk Island, said Australia's obesity problem was of growing concern.

"Here it's just too convenient for young people to get junk food and the ads don't help.

"I know they've got to play them otherwise there would be no TV at all but advertise something that's decent and not detrimental to our health," Barry said.

 

The 10 most complained about ads of 2011

Data from the Australian Advertising Standards Bureau:

1. Poster - Queensland Association for Health Communities - The ad portrays two men hugging and says "Rip & Roll" with a picture of a condom on it.

2. TV - Energy Watch - Featured an Indian person doorknocking to sell the best deals for energy.

3. Billboard - MyPeace - Jesus - A prophet of Islam with a phone number for people to call to receive a free Koran.

4. Billboard - Queensland Association for Health Communities - Rip Roll - The ad portrays two men with one kissing the other's neck. The billboard says it is a safe sex message.

5. TV - Essential Beauty Franchising - The advertisement shows a book with the first letters of words swapped around to tell the story of a woman requiring hair removal from personal areas.

6. Poster - General Pants Group - Photo of a topless woman. Her nipples taped with black tape and male hands unzipping her pants. In the background there are giant words advertising 'Sex' and tiny print saying 'fashion'.

7. TV - Foxtel Management Pty Ltd - A family is shown setting up Christmas lights on their house. When the lights go on they spell out the words MERRY FOXMAS.

8. TV - Supre Pty Ltd - Woman wearing product dancing around.

9. Billboard - The Tool Shop -Three provocatively dressed women stand near the words "How about all three?"

Tie 10. TV - Optus Communications - The ad features two crocodiles " "playing" tennis. They are using a Sugar Glider as the "ball".

And: TV - Santos Ltd - Ad shows a farmer on his tractor in a beautiful countryside setting advocating coal seam gas and claiming the advertiser, Santos, is looking after our future.

 

What ads bother you the most, and why? Leave a comment below.

Topics:  advertisements, children, commercial, television, tv


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Record spend to stop high-risk crims re-offending

Millions of dollars in funding to stop high-risk crims

Ballina's $40 million super school with no name

NEW SCHOOL: An artist's impression of the new Ballina high school.

But is the Education Department about to make a decision?

Latest deals and offers

Social benefits of dredging project

BALLINA Shire Council will proceed with sediment investigations for the dredging of North Creek.

Record spend to stop high-risk crims re-offending

Millions of dollars in funding to stop high-risk crims

Ballina's $40 million super school with no name

NEW SCHOOL: An artist's impression of the new Ballina high school.

But is the Education Department about to make a decision?

Surf club hopes shark barrier will boost member numbers

The first section of the Lennox Head trial shark barrier was put into position on Tuesday.

30% of members quit because of the "shark problem"

Why these kids are too scared to play in their own backyard

Mark Wraight with his children Chasegun and Rihanna in their Casino backyard.

WARNING: This story contains content that may be distressing

Six songs Aussie rock icons love the most

COMING SOON: Angry Anderson, frontman of Rose Tattoo.

Members of AC/DC, The Angels and Rose Tattoo are coming to Ballina

Love is in the air on The Bachelor, but not for Kiki

The Bachelor Australia contestant Kirralee 'Kiki' Morris.

BACHELORETTE bows out gracefully as show enters its final weeks.

A $65,000 bathroom? The Block's incredible budget blow-outs

The Block contestants Julia and Sasha spent a whopping $65,000 on their first renovated room.

TEAMS deliver most expensive en-suites in reno show's history.

Gympie Muster couch dumps down, but still a problem

TIPPING POINT: After an appalling year of couches being dumped at the end of the last Muster, festival organisers have taken litterbugs to task

EFFORTS to combat post-Muster couch dumping are proving effective

Cryptic crosswords: Top clues to solving them

Your guide to solving the cryptic crosswords in your local paper

How high? Twin 20-storey high-rises plan for "over 50s"

A development application has been lodged with the Fraser Coast Regional Council to build two skyscrapers in Hervey Bay.

Developer says Bay needs to move with the times.

Australia's most expensive balcony and it hasn't been built

Viridian Noosa.

How Noosa millionares' squabble could affect body corporates

Receivers move in on Springfield's 'Tower of Power'

The 10-storey tower at Springfield is up for sale with interest high in the iconic structure.

Interest high in iconic 10-storey office building

REVEALED: Pat Rafter's $18m Coast house on the market

Check out the photos of the Coast's most expensive property for sale

The "correction we had to have" in Gladstone's rentals

UPWARD MARCH: The rental vacancy rate in Gladstone has improved for the first time in more than a year, providing a confidence boost in the market.

Vacancy rates improve with signs that things are getting betterF

ISLAND FOR SALE: Cheap Fraser Coast island drops price again

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia